Review: Vibrator Nation: How Feminist Sex-Toy Stores Changed The Business of Pleasure

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Book Title: Vibrator Nation: How Feminist Sex-Toy Stores Changed The Business of Pleasure
Author: Lynn Comella
Genre: Feminism, Sexuality, Business
Published: Paperback 2017
Price: $19.50

“Feminists from the 1960’s turned the male-dominating, adult sex-toy store industry, in the U.S. into a haven for women, queer, and anyone else who wanted to explore, learn, and discuss their sexual desires with like-minded people.”

In, Vibrator Nation: How Feminist Sex-Toy Stores Changed The Business of Pleasure, author Lynn Comella, explores the ups and downs of the sex-toy store revolution. She takes her readers back to the 1950’s when women would embarrassingly shop at brick-and-mortar stores ran by men, which later evolved in the 1970’s. Feminist entrepreneurs designed brightly lit, clean adult stores with female staff.
Comella gives a detailed explanation about why feminists decided to join the adult sex-toy industry, and how they were able to make it a safe-haven for anyone interested in pleasure. Vibrator Nation is an accumulation of research Comella gathered over the years of interviews with the feminist entrepreneurs of sex-toy stores such as Eve’s Garden, Good Vibrations, Babeland, and many more.
These feminist entrepreneurs all had one goal in common: Every woman needs a vibrator by every her bedside.
The simple idea exploded into other conceptions that continued to separate their clean, safe-haven sex shops from the traditional brick-and-mortars.
Their stores hosted work-shops which educated their customers on the different styles of sex. It also pushed the sex-positivity concept further which empowered people to become sexually liberated.
Although the sex stores were blossoming and opening new sexual avenues for the community, there was still a lot of changes that needed to occur to keep the businesses thriving throughout the years.
Comella explains in Vibrator Nation the political fights the feminist’s entrepreneurs had to overcome, which involved equality for men and women to shop in the stores, gay rights in the workplace, emphasizing the importance of safe sex-toys from manufacturers, and location zoning for store expansions.
Since the owners of the feminist sex-toy stores were predominantly queer, they found themselves teaching many men how to pleasure their women. It wasn’t soon after, the ladies found themselves and their employees being more than sex-toy sellers and known as sex educators.
According to Comella, customers loved the feminist-ran businesses and their missions. Consumers continued to support the companies throughout their changes in the industry.
The feminist-entrepreneurs made a difference in the adult industry. Although the sex-toy sector still had a lot more trials to go through to be respected. Within the last decade, the adult toy industry has come a long way from men not believing women can orgasm due to feminist-entrepreneurs taking a stance in a dominating male sector.

My Thoughts:
Vibrator Nation is a foundation on how the creation of the current adult toy stores occurred. The book is for someone who is interested in the history of the adult business as well as how a simple idea can spark a revolution. The book has lots of information and resources, ideas, book titles, and brief explanations on how to run an adult-toy business.It is a book a person can refer to many times to get an understanding of why some rules or missions may apply in the adult-toy industry. After reading Vibrator Nation, a person might gain inspiration to make a change in a cause, product, or business they believe needs better brighter lights, cleaner floors, and passionate staff.

© Krystleinbed, 2017. All Rights Reserved.

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